Popular Sounds from Shorts Shelf

Overview

YouTube Shorts has become a significant driver of music trends and discovery. To better connect this ecosystem with artists' main presence, this project introduced a new dedicated shelf on Official Artist Channels (OACs).

This shelf dynamically ranks and showcases an artist's tracks that are currently popular or trending within the Shorts platform. The primary goals were to increase the discoverability of trending sounds, provide artists with insights into their Shorts performance, and create a stronger link between Shorts engagement and the artist's channel.

Details

The core deliverable was a new, algorithmically driven shelf displayed prominently on an artist's OAC. Key aspects included:

• Dynamic Ranking: The shelf automatically updates to reflect the tracks gaining the most traction within Shorts creations and viewership.
• Algorithm Development: I focused specifically on designing and implementing the ranking algorithm.

Conclusion

The Popular Sounds on Shorts shelf provides a valuable connection point between the short-form video ecosystem and the artist's primary channel. By surfacing trending tracks algorithmically, it enhances music discovery for fans and offers artists a way to capitalize on their Shorts momentum.